the opinions and musings behind the expertise
Confluence – An Idea Exchange for Marketers
Posted: May 30, 2013
It’s rather nice, every once in a while, to get together with your neighbors and chew the ‘fat’ over a nice barbeque. There’s no pressure to impress or compete, just good talk combined with great eats. You come away with a better sense of the world at large and your place in it. You see what you are doing and where you are going just a little bit differently, enough to say it was worth a couple hours out of your life.
Now take that idea, and transfer it to the marketing world. We are all neighbors of sorts: sometimes competing, sometimes helping, but always facing many of the same pressures and challenges. You might take a peep over the fence every once in a while to see if your neighbors are keeping up but all in all you stick to your own turf. Why? Well there’s not a lot of neighborhood block socials for marketing types. We do our thing. We see others doing their things. It’s all similar – we just don’t talk about it much.
And we should. There is a great deal of change happening around us. We are richer than we have ever been. Our economy is reflecting that and thus its dynamics are in flux. How we communicate is changing, seemingly at a constant rate – fast. How we get our message out has never been so varied, so wildly different and yet relentlessly evolving. The choices can be mesmerizing. Do you invest in what’s trending? Or do you step back, relying on the tried and true? What about your audience? What are they expecting of you and your message?
It would be nice to have that neighborhood barbeque with your fellow marketers, just to connect and share.
That’s where we came up with Confluence, a meeting of the marketing minds. Held every few months, Confluence allows marketing types from the private and publics sectors to come together and sort through some of the challenges impacting our local industry and marketplace. There is much to learn and gain from stepping outside of ourselves and into an open environment of sharing and learning. The results could astound you: a stronger marketing program, or maybe even a marketing team more in tune with the talent that that they can tap into to produce stronger results for everyone.
Find out for yourself. Confluence will launch its first event at the Capital Hotel on June 17th at 12:00. This two hour event, costing no more than the average lunch, will feature a social, a sit down meal, as well as a guest speaker, local social media expert, Sheldon Payne.
And if you think you don’t need to talk social media in today’s marketing mix, you definitely should reconsider.