branding: our open development strategies produce strong, vibrant brands
To frame a brand in the simplest of terms, it is an experience. It is the sum total impressions resulting from interactions with your company: in-store and online, verbal and visual, personal and product. The strength of a brand is defined by how unique and desirable an experience it produces in the hearts and minds of its target consumers. And a successful company cannot exist without one.
Strong brands help people identify opportunities and make decisions. From what you wear to whom you vote for, a successful brand ensures that your company, your product or service is prioritized in the perceptions and decisions of your key markets. That special mix of characteristics forms the essence of your brand is what makes your company unique. OPEN Communications understands the scope and power of smart branding strategies, how to develop, harness and translate them throughout your environment to establish a compelling narrative for your audience, both internally and externally.
Our branding proficiencies include:
- Brand Development
- Brand Research and Evaluation
- Re-brand Strategies & Implementation
- Brand Collateral
- Packaging Applications
- Brand & Graphic Standards