open communications
The unlimited potential of drive and talent

I work with a highly talented bunch of people that each bring unique perspectives and contributions to every aspect of a project. What does all this mean to our clients? Quite a lot.

Wayne Wheeler, Senior Marketing Consultant
OPEN Communications


strategic development: capitalize on our open approach to driving your growth

OPEN's approach to Strategy Development is simple. We work with you to identify strengths, weaknesses, opportunities and threats. Then we create a practical plan to capitalize on the strengths, improve on weaknesses, take advantage of opportunities and mitigate threats. Strategy development is often presented as a complicated venture using convoluted models that lead to high level notions that no one knows what to do with. Our strategy specialists have used and worked with many different models and approaches over the years but have always found that clients benefit the most from a practical approach. It doesn't have to be complicated.

A strategy is only useful to organize your overall approach to specific challenges. Its real value comes from breaking it down into achievable sets of actions in the short, mid and long terms – basically a tactical plan. Only then can the strategy be implemented and operationalized.

OPEN Communications can help you develop strategies and tactical plans from an overall corporate level and in specific areas such as:

  • Organizational Effectiveness
  • Marketing and Communications
  • Branding
  • Sales and Business Development
  • Growth Planning
  • Mergers and Acquisitions
  • Program Management
  • Operations

The strategic development process includes the following high level components:

  • Assessment of the Current State
  • Review of Current Documentation
  • Stakeholder Engagement – Interviews and Workshops
  • SWOT Analysis
  • Complete Jurisdictional Scans
  • Conduct Secondary Research
  • Review and Document Best Practices
  • Collaborative Development of Future State (Vision)
  • Development of Strategic Plan
  • Development of Tactical Plan and Roadmap
  • Communications Plan for Stakeholder Buy-In